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Every transaction can be tracked against a customer . Creating your customers a profile on your system helps built up there purchase history and assist with other customer relations features such as loyalty, layovers ect.
When the customer name is at the top of the transaction screen this means the transaction you now start and finalise will be tracked against the customers profile.
Next time the customer comes back in you will search for them instead of adding them.
There are Different Search Bys:
For a more detailed guide on using customer tracking on the pos see here.
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